There is one thing I know for sure. We are privileged to know something our clients don’t know. When I first started coaching, I was fortunate enough to have a skill that many in my industry did not have, but desperately needed.
I coached real estate investors in the art of helping homeowners who were facing foreclosure. The interesting thing I discovered was the level of experience of those I was coaching. Some were brand new, while many were 15-20 year seasoned veterans.
Here was the problem. None of them knew how to effectively help homeowners facing foreclosure effectively. Do I tell them I could help? Do I tell them I’ve personally helped hundreds of homeowners solve their problems and saved them from foreclosure?
I took this very question to my life coach and here is the response I received.
“Mark, not only do you tell those investors you have the answers, but you are morally obligated to help them!”
She went on to tell me, “If you know how to help someone, who can in turn help others and you don’t, you are cheating everyone who is faced with this problem.”
So if you know how to help someone – help them make more money, shave their house, save their marriage, improve their health, change their life, make them better leaders…you are personally responsible, right?
Here is the conclusion I came to: If I can help one investor by teaching him/her how to help one homeowner facing foreclosure, that would be great.
But what if I could help two investors? What if I could help 100 investors, who then went back to their own communities and began helping families avoid foreclosure?
Think about the impact we could have?
If you are going to call yourself a coach, if you are going to get people to follow you by putting them on your list, you are obligated to help them.
And the only way you can help them is to get them to sign up for your coaching program.
I began building a list of people who were interested in helping homeowners avoid foreclosure and I began helping them. I started with a online coaching program that allowed me to coach them in a group setting. That lead to creating high ticket coaching programs generating over $40,000 a month in recurring income for my business.
So how do you help people? You build a coaching program starting with a compelling message, offer compelling teleseminars and compelling one-on-one phone consultations.
Now you have a responsibility to learn how to do these things effectively so you can help the many who are waiting for you to make a positive impact in their lives.
Just my thoughts…yours?
